I. Four Alternatives are given for each of the following questions Choose the correct alternative & write the complete answer along with its question number and alphabet: 1. The purpose of retail business is to a) Go for partnership b) Make maximum promotion c) Extend to other localities d) Offer product & Services
2. A dealer who purchases goods for re-sale is called ———————-. a) Retailer b) Intermediary c) Consumer d) Owner
3. Some customer go on enquiring about a product & you have insufficient time, which of the following skill will you use here. a) Skill of patience b) Skill of attentiveness c) Skill of goal-orientation d) Skill of perfection
4. Which of these is an essential element of a contract of sale ? a) Transfer of property b) Money consideration c) Goods d) Products
5. When a requisition is made by a buyer to the seller to provide credit facility for the purchase of goods, it is known as ————————_ a) Purchase requisition b ) Requisition c) Credit requisition d) Product requisition
6. Payment or credit history depicts how a person meets debt obligations ,which establishes —- —- of a person. a) Personal history b) Creditworthiness or the financial character c) Non -financial character d) Financial character
7. Indirect sales are the sales of a goods or services by a —————-. a) Manufacturing b) Sellers c) Third party d) Produces
8. How is sales associate supposed to respond to an angry customer? a)Angrily b) Must apologize c) Complain to the superior d) Arrogant
9. The following equipment & material used in the stores for health & safety is ——- a) Knife b) First – aid kit c) Hammer d) Bat
10. Which of the following is an emergency consideration in retail outlets? a) Electrocution b) Slip down c) Equipment failure d) Housekeeping
II. Answer Any Ten Of The Following Questions: 11. What are the intermediaries in the distribution channel? 12. Define Skill. 13. What is Creditworthiness? 14. What do you mean by retail credit facility? 15. What is requisition? 16. What do you mean by agent-based sales? 17. Why is package design an important sales promotion technique? 18. How should a sales associate reply to the customers when a particular item is not available in the store? 19. How are product videos useful in giving product information? 20. What is mean by offering testers? 21. What are the promises related to easy shopping? 22. State the requirements by retailer for health & safety. 23. What is the meaning of reporting?
III. Answer The Any Six Of The Following Questions: 24. List the functions of customer service. 25. What are the essentials of skill development? 26. Which are the 5c’s of credit? 27. What are the information to be collected from the customers for credit check?. 28.To ensure that the customer is leaving perfectly happy ,what are 3 important things seen by the sales associate. 29. Write any 3 objectives of sales promotions. 30. List the techniques to encourage customers loyalty.. 31. Mention the types of post-sales service support 32. What are the various types of promises made to customer? 33. Identify the types of equipment & materials used in the stores for health & safety?
IV. Answer The Any Two Of The Following Questions: 34. What is the essential requirement of retailer? 35. Explain the specific activities of customer service associate. 36. What are the techniques of closing a sale? 37. In a retail store some risks which turn into emergencies, list them.
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