I. Four alternatives are given for each of the following question/incomplete statements. Only one of them is correct or most appropriate, choose the correct alternative and write the complete answers along with its letter and the question number in your answer booklet. 10×1=10
1. The label which provides maximum information about the product is called as a. Brand labe l b. Grade label c. Descriptive labe d. None of the above
2. The cost plus pricing is also called as a. Make up pricing b. Marginal Cost Pricing c. Rate of Return Pricing d. Premium Pricing
3. Food merchandising does not consist of_______. a. Restaurants b. Grocery stores c. Ice-cream Parlour d. Footwear
4.Store Layout is related to a.Product Display b. Product Design c. Visual Merchandise d. None of the above
5. CRM is known as a. Business philosophy . b. Business methods c. Technology d. Physical tool
6. Customer complaint is a. Bad signal b. Gift c. Warning d. All of above
7. The purpose of grievance handling is a. To save cost b. To retain customer c. To retain employee d. To lose customer
8. Wash your hands before the following activities a. Entering a packing line b. Touching clean produce c. Putting on new gloves d. All of the above
9. Informal communication involves a. Smiling b. Gesticulation c. None of the above d. Both the above
10. Communication flows from an organization would need for a. Exchanging information b. Exchanging options c. Making plans and proposals d. All the above
II. Answer the following questions in one or two sentences: 10×2=20 11. What is franchise retailing? 12.What are the Shopping Products? 13.What are the Basic Duties of Merchandise? 14. What are the Rights of Merchandising? 15. What is Grid Layout? 16.What is Retail Trainee Associate? 17.Who is Salesperson? 18. What is Selling Process ? 19. What is Customer Retention? 20. What is Health Care ? 21. What is GPS? 22. What is Physical Barriers? 23. What is Visual Merchandising?
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