The “Britannia Milk Bikis Smart Moves Contest” is an initiative undertaken by Britannia Industries Limited to engage young chess enthusiasts through an interactive game-based challenge. The Contest offers participants an opportunity to win exciting rewards, including cashback prizes and a grand prize of playing against the Chess World Champion, D Gukesh.
Britannia Milk Bikis Smart Moves Contest 2025 [Eligibility]
• The Contest is open to individuals aged between five (5) years to eighteen (18) years as of the date of participation. • Participants under the age of eighteen (18) years must obtain express parental/guardian consent before participating. • The Contest is strictly limited to residents of India. • Employees, agents, and representatives of Britannia, its affiliates, subsidiaries, and advertising agencies, as well as their immediate family members, are not eligible to participate in the contest.
Britannia Milk Bikis Smart Moves Contest 2025 [Registration]
To participate in the Contest, eligible individuals must adhere to the following process: • Purchase a specially marked promotional pack of Britannia Milk Bikis. • Scan the QR code present on the pack to access the Contest microsite • Enter and validate their mobile number via a One-Time Password (OTP) authentication mechanism. • Provide the following mandatory details: • Full Name of the Child Participant • Full Name of the Parent/Guardian • Age of the Participant • Commence the game by completing Level 1. • Upon successful completion of Level 1, the participant may proceed to Level 2. • Each game pack is valid for a single play. To attempt Level 2 more than once, additional game packs must be purchased. A maximum of three (3) successful attempts are permitted to improve scores at Level 2.
Scoring and Selection Mechanism: Participant scores shall be determined based on the following criteria: • The number of attempts taken to complete each level. • The use of hints (fewer hints shall yield higher scores). • The total time taken to complete the game.
Britannia Milk Bikis Smart Moves Contest 2025 [Prizes]
The Contest shall award the following levels of prizes:
Level 1 – Cashback Rewards: Participants completing Level 1 shall be eligible to receive cashback in the form of Amazon Pay or PhonePe vouchers. This is limited to the first 5 lac participants.
Level 2 – CircleChess AI Learning Subscription: Participants successfully clearing Level 2 shall be entitled to an AI-driven chess learning subscription from CircleChess.com, valued at INR 1197/-.
Level 3 – European Chess Tour Trip: One (1) winning participant shall receive a trip for two (2) persons (child and one accompanying parent/guardian) to a European country to witness Chess World Champion, Gukesh, participate in an official tournament.
The grand prize shall include: • Round-trip airfare from Mumbai (economy class) • 2 nights, 3 days accommodation in a 3-star hotel (one standard double room) • Airport transfers in the destination country • 1 session pass for the chess tournament
Level 4 – Grand Prize: • The grand prize winner shall have an opportunity to play chess with Gukesh in a special 10-minute chess session. • The grand prize is non-transferable, non-exchangeable, and cannot be redeemed for cash. • The chess session will be organized at a date and place as per Gukesh’s convenience. The date and place will be communicated to the winner 15 days prior. The session will take place in India. • In case the winner is from a different city to where the chess session with Gukesh is organized, the winner and one (1) parent/guardian will get return air tickets to the closest airport to their hometown to the city where the chess session is organized. • In an unlikely event in which Gukesh cancels the session after communicating the date, Britannia will attempt to reschedule the chess session up to one (1) time. In the unlikely event in which the company does not get an alternate date from Gukesh, the winner will be eligible for a travel voucher worth Rs. 2,50,000 (Rupees Two Lac fifty thousand) which can be redeemed up to 1 year from the date of issue.
Britannia Milk Bikis Smart Moves Contest 2025 [Last Date]
The Contest shall commence on 17th April 2025 and conclude on 31st July 2025. Britannia reserves the exclusive right to alter, extend, or terminate the Contest at its sole discretion without prior notice.
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